![]() The Power of Facebook Stories for Marketers Plus, your Stories will be featured above user’s News Feeds.īut that’s not all. Remember, sharing to Stories was expected to surpass sharing through feeds sometime in 2019 (and it probably did). This format provides a way for you to bypass the News Feed and reach your target audience organically. Start harnessing the power of Facebook Stories. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”Įssentially, this means that marketing content is to take a backseat to content by friends and family – an earlier Facebook value that it’s trying to return to. Zuckerberg wrote in a Facebook post : “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. In January 2018, according to Facebook’s Head of News Feed Adam Mosseri, Facebook began to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” To make matters worse, this trend looks set to continue. Let’s be real for a moment: Facebook’s organic reach sucks. Facebook Stories is Replacing the News Feed He added: “This is something that Snapchat has really pioneered.” “This is, in turn, changing the way they’re sharing with one another and interacting online.” “The way people create content is changing to be from text to photos and videos,” said Connor Hayes, product manager for Facebook Stories. It’s true that Facebook Stories is currently the least used out of these apps, but with Facebook determined to push the Stories feature, that seems set to change. įinally, Facebook Stories was launched in March 2017 to complete its all-out assault on Snapchat.Īlthough only 10% of Facebook’s 1.45 billion daily active users have adopted Facebook Stories, Statistica reports that “Facebook’s Snapchat clones are beating the original.” In August 2016, Facebook launched Instagram Stories, and then just six months later, Facebook WhatsApp Status. Still, if you can’t buy them, you can always copy them, right?įast forward three years. However, the offer was turned down as Snapchat’s growth exploded. Just a few months after the launch, Mark Zuckerberg saw the potential and offered to buy the company for a cool $3 billion. Snapchat evangelist Gary Vaynerchuk even denounced the Stories format as a bad idea. When Snapchat launched Snapchat Stories in 2013, the world watched and waited to see if the concept would take off. These users are so valuable that Facebook Ads totally dominates social media advertising, with a massive 93% of social media advertisers using the service.īut what about Facebook Stories? The Rise of the Stories Format More than 1 billion people log in to Facebook every day, and according to comScore, the average user accesses Facebook eight times a day. With more than 2.7 billion users, it’s the largest social network in the world. So why should your business use it? The Power of Facebook for Businesses You can skip backward or forwards by tapping the left or right side of the screen. If there’s a Story that you haven’t yet seen, the user’s profile picture will have a blue ring around it.įacebook Stories appear in full-screen. To view someone’s Facebook Story, just tap on their profile picture. Instead, Stories appear at the top of the Facebook app or Messenger app.Īnd on Facebook desktop, Stories appear at the top of the right-hand sidebar. Where Can You View Facebook Stories?Ĭontent shared via Facebook Stories doesn’t appear in the News Feed. Instead, when viewers respond to Stories, the interaction happens through Facebook Messenger. Unlike most social media posts, Facebook Stories doesn’t have comments or likes. įacebook released a promotional video to showcase the benefits of Stories – “Let your camera do the talking”. It’s very similar to Snapchat stories, which was introduced back in 2013. How to Gather Insights from Your Facebook Storiesįacebook Stories is a feature which allows users to share photos, videos, and animations that disappear after 24 hours.Saving, Publishing, and Reviewing Your Content.6 Ways to Customize Your Facebook Stories.How to Create Content in Facebook Stories.How to Share Your Instagram Stories to Your Facebook Page.The Power of Facebook Stories for Marketers.Facebook Stories is Replacing the News Feed.
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